A Brand needs a home

We often explain how we "don't just do logos". In fact we get our heads together with our clients, hear their brand story, guide them to the future the brand wants to go, needs to go. The brand development and in turn the interior environment all respond to that "headstogether" process. This is what we love to do. The cross between brand, design, architecture, story, interiors, emotion, experience, trend and price point. THAT is where the process uniquely adds value to our clients brand.

Recently, BACARDI and Influx, have gone through this process in reverse. In the 1980's when they came up with their Bombay Sapphire brand it was derived from a marketing and design process. It was void of a historic past and a physical, tangible, environment. Recently they have developed an origin. A place the brand physically calls home.



Bombay Sapphire Gin Unveils Plans for "Home of Imagination" from MultiVu Video on Vimeo.

Adam Pew

Sr. Designer | Partner

studio | H2G

To see the original post, click here. Originally posted on Influx, which explores the intersection of brands and the social, consumer and cultural forces that shape them. Read more on Influx.