November 13, 2012


Tech – Domestic Help

Historical fiction and movies have taught (whether true or not …) that people in other centuries had domestic help and you might not necessarily be “super wealthy”.   Take Jane Austin for example.  In the instance of Pride and Prejudice it is made clear form the beginning that the Bennett’s are the not the highest-ranking family and yet at one point Lizzie’s mother comments that they are perfectly capable of keeping a cook.  Through out the story domestic help is evident in their daily lives. I would consider given the time period that the Bennett’s are upper middle class.  Well, in today’s world I am not aware of any upper middle class families that can afford to “keep a cook”.  I know this a big generalization. ….But work with me here.

In the fast paced, high tech world we live in today – we’re not quite the Jestson’s with Rosie running the household but we can get some domestic help for very little investment.  For example at the app store on itunes you can find apps for household finances, task management, schedule management, cooking, grocery shopping, and shopping of almost any-kind., etc.

A domestic help app that I’ve come across from Boondoggle, an advertising firm, I thought was very cleaver!  The app is called Winter Wake-Up  www.boondoggle.eu/#/case/55.  Essentially, this app is an alarm clock.  The case study on Boondoggle’s website gives a lighthearted, explanation of how they arrived at creating an app.


If you live in North America – the first line of their case study story will through you off a bit – they say that last winter was particularly bad.  They are from the Netherlands.   Apparently, last winter the advertising agency had a number of people late or miss work altogether due to the severe weather they experienced.   So developing this app became a project of their own to help staffers get to work on time if weather is a factor.    To use this app you simply set the alarm clock and then set it for a certain number of minutes earlier IF there is going to be frost or more if there will be snow during your commuteThe app simply checks the weather where you are prior to going off and adjusts accordingly! 

Through their website you can find out how to download it and try it out for yourself.  Of course in today’s over scheduled, too much to do in too little time – those few days when you can be late and blame it on the weather might not want to be something you want to give up! 

Good Luck this winter to all the commuters out there - I think it's going to be very different from last winter! 

Julie Dugas
Principal | Partner