March 18, 2013

J.C. Penney + Joe Fresh

"We want to become famous for irresistible style at incredible value every day."
J.C. Penney is teaming with Canadian fashion brand Joe Fresh and collaborating on 681 stores.
This is an intriguing concept to me. I think this is a big deal for JCP's new push to be more youthful and relevant. I wonder how this will work for Joe Fresh?

Read the article here : > CLICKISH ME 



Adam Pew
Sr. Designer | Partner
studio | H2G