Studio|H2G designed a new brand language for the Italian Franzese luxury chocolate and coffee brand. The introduction of their first product, gourmet hot chocolates has been met with great success. Studio|H2G packaged the gourmet chocolates in custom designed tins with delicate patterns and contrasting black and white tins for dark and white chocolates respectively.
The package had to be sophisticated to not only reflect the high quality of the Franzese products, but it also had to be brand appropriate to gain a presence on luxury retailer's shelves such as Nordstrom's where the chocolate can be savored in The Nordstrom's Cafes.
Franzese expects new flavors to be launched seasonally. We can't wait.